Kenya tourist volume increased from 35.6 million trips in 2008 to 53.7 million in 2012 at a compound annual growth rate (CAGR) of 10.80%.

Kenya’s tourism operators relaxed following the relatively peaceful presidential elections in March 2013. In late 2007, violence in the wake of the elections severely curtailed tourism in the country until recently. The sector has recovered significantly and the outlook is now bright; leading foreign hotel groups are showing a renewed interest in establishing operations in the country and expanding existing ones. Since the violence-related decline of 2008, inbound tourism has recovered with positive growth rates. Inbound arrivals increased from 1.2 million in 2008 to an estimated 1.9 million in 2012, rising at a CAGR of 12.56. Over the forecast period, international arrivals are expected to swell to 2.4 million by 2017, an increase at a CAGR of 5.09%.Domestic tourist volume increased from 35.6 million trips in 2008 to 53.7 million in 2012 at a compound annual growth rate (CAGR) of 10.80%. Volumes are expected to expand over the forecast period to reach 68.4 million by 2017, increasing at a CAGR of 4.95%. Domestic tourism demand will be stimulated by the growth of the middle class, as well as government efforts to reduce sector dependence on inbound tourists. Domestic tourism expenditure increased from KES70.8 billion (US$1.1 billion) in 2008 to KES115.9 billion (US$1.3 billion) in 2012 recording a CAGR of 13.10%. Transportation held the largest share of the total expenditure in 2012, followed by accommodation and foodservice. Foodservice achieved the highest CAGR of 13.86% during the review period followed by accommodation and retail at 13.64% and 13.09% respectively.
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