The travel and tourism sector in New Zealand performed well over the review period. The country witnessed an increase in number of visitors, both domestic and international, as well as an increase in tourist expenditure. Economic growth, promotional activities by the tourism authority and the hosting of international events supported this growth. However, the appreciation of the New Zealand dollar against other major currencies is of concern, reducing the competitiveness of the country in terms of attracting foreign visitors. Tourism is a significant contributor to New Zealand’s economy. According to the World Travel and Tourism Council (WTTC), the tourism sector contributed 14.9% to the total GDP and 19.1% to the total employment in New Zealand in 2012. Tourism New Zealand is the government agency responsible for marketing New Zealand. It makes use of the ‘100% Pure New Zealand’ marketing campaign as its major tool, a campaign which has been running successfully since 1999.
To Know More - Tourism market has been hampered by the strength of New Zealand dollar against other major currencies.
To Know More - Tourism market has been hampered by the strength of New Zealand dollar against other major currencies.